Next Generation Realty

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June 7, 2007

Group Strives to Raise Profile of Green Building

Group Strives to Raise
Profile of Green Building

By Jason Hancock
Des Moines Business Record

When Lynnae Hentzen moved to Des Moines three years ago with her husband and three kids, she wanted to remodel her new home to make it more "green."
    "I guess I'm a lifelong environmentalist," she said. "My father was a professor of biology."
    But at the time, she said, that type of construction, which emphasizes energy efficiency, resource conservation and indoor air quality, wasn't possible in Des Moines.
    "You saw it in commercial and government buildings, but it wasn't available in the residential market," Hentzen said. "That market needed an advocate."
    So Hentzen, along with friends Beth Hicks and Chaden Halfhill, formed the Center on Sustainable Communities to try to become that advocate.
    "We actually had a kickoff dinner with our families at my house in November of 2004 and the three of us started meeting weekly at La Mie (Bakery and Restaurant) beginning in January 2005 to form our mission and strategy of how we could best serve communities across Iowa," she said.
    Now, COSC has a core group of builders, suppliers, lenders, appraisers and real estate agents who see the value of green building and want to help raise awareness of the growing trend in the residential market.
    "The reaction has been overwhelmingly positive," Hentzen said. "But there are challenges, as we're asking people to rethink business as usual."
    Hentzen, who serves as the organization's executive director, said the best thing about green building is that everyone can find something good about it.
    "If you or your child has asthma or allergies, improving the air quality of your home is a big deal to you," she said. "If you're a strong environmentalist, this is obviously going to appeal to you. And if you're just worried about the bottom line, making your home more energy efficient will save you money."
    Hentzen and her family have finally been able to begin turning their home green, with the master bedroom and bathroom complete and the kitchen under way.
    "You have to go in steps," she said. "If you try to make your home completely green all at once, you will get overwhelmed and do nothing."
    Little things can also help make your home green, Hentzen said, such as changing to more energy-efficient light bulbs, sealing duct work and looking closely at the products you buy to see what has gone into making them.

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